Free Microsoft Dynamics 365 Marketing Latest MB-220 [Dumps] Exam Questions

The ultimate purpose of sharing free Microsoft MB-220 exam questions is to help you pass the Microsoft Dynamics 365 Marketing exam. These questions will familiarize you with the question types and difficulty of the MB-220 exam. Let you pass the exam in one go!

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MB-220 Free Exam Questions Updated 2022-04

Question: 01

DRAG DROP
As the Dynamics 365 Marketing functional consultant, it is your responsibility to make sure your company stays within
the quota limits defined by your subscription. The current subscription includes a quota of 10,000 contacts and 100,000
Marketing email messages. Your manager wants you to create a monthly report showing usage.

When you navigate to Quota Limits, which items will you be viewing to create the required report? To answer, drag the
appropriate element to the correct data point. Each element may be used once, more than once, or not at all. You may
need to drag the split bar between panes or scroll to view content.

Select and Place:

Correct Answer:

Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/quota-management

Question: 02

You are a marketing analyst at Contoso, Ltd. The sales manager wants to utilize a real-time survey embedded in a web
page to feed data into customer records. The survey manager would like to distribute the survey through email.
You need to ensure that when the user opens the survey it loads within the corporate website. In the survey, you go to
Send and then Embed Survey.

What should you do next to embed your survey?

A. Select Pop Up Window and place the generated code in your website.
B. Select In-Line and place the generated code in your website.
C. Select Button and place the generated code in your website.
D. Place the generated code in your website.

Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/embed-web-pag

Question: 03

You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? (Choose two.) Each correct
answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A. The lead must be associated with a contact record.
B. Follow Email must be set to “Allow”.
C. The lead must be associated with an account record.
D. Bulk Email must be set to “Allow”.

Question: 04

DRAG DROP
You are a Dynamics 365 Marketing functional consultant.
You are setting up conditions for a lead-scoring model.
Which categories should you use during the configuration? To answer, drag the appropriate category to the correct
condition. Each category may be used once, more than once, or not at all. You may need to drag the split bar between
panes or scroll to view content.

NOTE: Each correct selection is worth one point.
Select and Place:

Correct Answer:

Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/score-manage-leads

Question: 05

Which two statements must be true in order for a User to approve marketing content? Each answer presents part of the
solution.

A. The Status on the marketing content must be Approval Required.
B. The User must be in the Marketing Oversight Team or be a Marketing Professional.
C. The Status on the marketing content must be Draft.
D. The User must be in the BU Admin Team or in the Marketing Oversight business unit.

Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/developer/marketing-approvals-featur

Question: 06

DRAG DROP
You have created an email message and believe that you are ready to go live.
Before doing so, you want to Check for Errors in the designer.

Which items are optional or required in order to pass the error check test? To answer, drag each answer option on the
left to the appropriate item on the right. Each answer option may be used once, more than once, or not at all. You may
need to drag the split bar between panes or scroll to view the content.

NOTE: Each correct selection is worth one point.

Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/email-check-golive

Question: 07

You are a marketing professional who is creating a marketing page.
Which three design elements are available to you? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Divider Element
B. Text Element
C. Content Block Element
D. Event Element
E. Survey Element

Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/create-deploy-marketing-pages

Question: 08

Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns,
events, and web contacts generate the most qualified leads, and ultimately the most revenue. How can you use tools in
Dynamics 365 Marketing to generate this report?

A. Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.
B. Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.
C. Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source
Effectiveness.
D. Under Customer Journeys, go to the insights section for each journey that generates Leads, download the
appropriate data, and aggregate it into a separate spreadsheet.

Reference: https://neilparkhurst.com/2019/02/27/mb-210-microsoft-dynamics-365-for-sales-sales-reports/

Question: 09

You are a marketing analyst at Contoso Ltd.
The marketing department would like you to provide survey responses from their Customer Success Survey from this
past fiscal year. Approximately 6,500 responses were received.

They would like each survey to be a single row, with the responses as a column for their analysis.
What should you do?

A. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all.
The responses are downloaded in an Excel File.
B. Use Advanced Find to query the CDS. Set the “Look For” to Dynamics 365 Customer Voice survey responses.
Export to Excel.
C. Use Advanced Find to query the CDS. Set the “Look For” to Dynamics 365 Customer Voice survey questions
responses. Export to Excel.
D. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all.
The responses are downloaded in a CSV File.

Reference: https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report

Question: 10

Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts
and lead? (Choose three.) Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A. Web interactions
B. Event interactions
C. Survey interactions
D. Appointment interactions
E. Telephone interactions

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories

Question: 11

DRAG DROP
You are a content creator and you often need to add dynamic content to your emails.
You need to be able to know which data source to use to add various types of content available using assist-edit.’

Which data source should you use to add the content types listed? To answer, drag the appropriate data source to the
appropriate content type. Each data source may be used once, more than once and not at all. You may need to drag
the split bar between panes or scroll to view the content.

NOTE: Each correct selection is worth one point.
Select and Place:

Correct Answer:

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content

Question: 12

You are a Dynamics 365 Marketing functional consultant.
Marketing pages must conform to corporate branding standards. You need to ensure they all use the same style sheet.
How can you add the style sheet?

A. Add it to the Portal Settings.
B. Click on HTML in the Page Designer in the marketing pages.
C. Add it to the Portal Integration tab of the marketing page.
D. Add it to a content block, then add the content block to the marketing page.

Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/content-blocks

Question: 13

To meet privacy and reporting standards, which three items does Litware require for segments? Each answer
represents a complete solution.

A. Segments must include sorting by privacy requirements.
B. Segments should be Dynamic.
C. Segments should be Static.
D. Contacts blocked due to quotas will be added to a new segment.
E. Segments must include sorting by the Building Location entity.

1. A custom entity called Building Location is used as a reference for every contact. All segments need to include sorting
by this entity.
2. Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped. If the Contact
stopped because Litware, Inc. reached the send quota for the month, the blocked Contacts should be added to a new
segment and retried on the first of the following month.
3. Segments must be dynamic in order to comply with GDPR regulations. Any bounced emails or unsubscribes will
immediately be marked as such and no longer used.

Answers:

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